Everyone Is in business to Make Some Money, and understanding the difference between a traditional website set up and a Sales funnel is definitely going to help you make more money in your online business or offline if you really want to make it work.
If you have ever tried to sell a product online, you are always looking for ways to maximize your profit, especially if you do paid advertisements. If you read my Last post here on how Big Companies are Using a “Value Ladder” to make more profit and how you can use it in your own business, then this is the final piece that ties it all up.
Using a Traditional Website to sell product online is becoming obsolete and in this post i would show you how you can use a “Sales Funnel” it to scale your own business
“What If I just run an affiliate site? does this mean my website is also obsolete?”
It depends, But if you are doing it right you would be just fine. However, if as an affiliate you drive traffic to your website through other mediums such as YouTube it would be nice if you had a “Landing Page” perfectly set up which you can use to collect Emails. (The Money Is In The List)
During my first forays into Online marketing a year ago when i knew nothing at all about running or owning an business online, i was blessed (and cursed) to stumble upon a Free Sunday Webinar Hosted by Branding Youniversities Own Marc L. Lalonde ( Who in my opinion is the best at Personal branding ) and the topic for that Sunday was on building “Sales Funnel” and i did not know what the hell a sales funnel was, why i had to build one or what importance it would make and that webinar was a puzzle for a while.
But now that i understand what “sales funnels ” are i know now the “Value” that escaped me a year ago, because if i had understood that webinar, My online business would be farther ahead in terms of profit margins. So i would be helping you understand the value of a sales funnel and steps to set it up, seeing as i was lost before myself.
First a quick look at the difference between a Website and a Sales Funnel
The Difference between a website and a Sales Funnel
In time past whenever you told anyone you had an Online Business the first thing you would be asked was? Do you have a website?
A website is awesome, if and only If your customer is in the mood to buy. If not it is just a bunch of information all at once thrown at your website visitor.
If you have tried shopping for a product from most online stores, you take too long to make a decision as you keep seeing “better options” and because you as a customers have a genuine fear of missing out (FOMO) on the best solution for you, your are like a deer stuck in front of Headlights. You take too long to make a decision and boom something comes up and his attention span is lost for good.
Secondly most of your customers don’t come read to buy, they need you to see them that product, to assure them that this is the “right” decision to solve their problem and why they need to take action to buy it now.
A sales Funnel is on the Other hand is a customised sales experience whereby you are taking through different stages in the buying process, From knowing the brand/business, telling you why a particular product is best for you and finally helping make you sales decision as straight forward as possible without all the “Noise” from trying to decide on your own.
Even Big malls and physical stores know this that is why there are sales people around to help you decide when they see you stuck looking at lots of product in a particular section, someone usually walks up to you and asks how to help make your decisions easier.
What is a Sales Funnel?
Sales Funnels for Beginners
If you are selling online, what you need really is a sales funnel, and I would show you why?
A traditional website is designed with so many things obstructing “Your” customer from making an instant buy at the moment. If he is undecided before getting to your sites or sales page, you want to convince Them that “You” or “Your Product” is the best solution to his problem especially when they do not know you or your brand(Cold Targets).
Statistics say that is takes as many as 12 meetings to make a single sale, So without a Sales Funnel to “capture” your customers information you can not reach out again and again and again and again(through email Marketing), unless of course you have Facebook pixel installed and want to continually run Retargeting advertisements on all your website visitors!
Here is a real example of two business One Using a Sales Funnel and The other uses a Website. Business A(Johns Ketchup ) uses a Sales Funnel While Business B(David’s Macaroni sauce)
While John builds s a fancy website that costs him thousands of dollars to host and set up, he is barely breaking even with all the paid advertisement he has going on.
David’s Macaroni sauce on the other hand decides to use a sales Funnel,
First, they do a paid advert on Facebook which would lead to an Offer. Something on their “Value ladder” for free, this could be anything, “a free PDF Download on Secret macaroni cooking tips to burst your taste buds”, so when a customer sees the advert and clicks they are taken to a page which is known as the “Lead Capture Page” and in exchange for the free PDF(Lead magnet or bait).
What Is A Landing Page?
They put in their email, at this point and they are taken to the next page on the “sales Funnel” or process which is the sales Page.
What Is A Sales Page?
Here, David has a video on how to prepare your Macaroni and shows some tips and how the secret ingredient to make it all come together is his “Macaroni sauce” ( A good sales page should have no other distraction for the visitor to click around as a distracted person would not buy)
Because David has set up his sales page with so much value, a good number of people who come through this sales funnel is converting to buying customers, and if they buy one, David can definitely try to sell them over and over again
After that they are Taken to another Page On David’s Savvy Sales funnel where they are offered an up sell “Buy 5 Macaroni sauce and get 2 Free” and even if only a percentage of people take up the offer, that is more money on the “Back end” for David.
Wow. Amazing right?, But the sales funnel doesn’t just stop here, because now, David can continue to send product options, and more product recommendations and Offer Through “Emails” to his client who obviously are warm to his product.
Which business Model do you think would generate more income?
David or Johns?
Why You Need Email Marketing
Studies report that Emails will Top three billion users worldwide by 2020 and for every $1 spent on email marketing ma whooping $44 is made in return.
So the Combination of a Good Sales Funnel and A Value Ladder can be used to scale you business to new height.
This makes so much sense considering the rising costs of paid advertising or the work that goes into driving organic traffic to your website.
Marketing legend Dan Kennedy sayings that “Whoever can pay the Most to acquire a customer wins” but only if you have a perfectly Sales funnel set up.
A great Sales funnel would be in this order
- Paid traffic/organic traffic
- lead Page
- Lead Magnet or Bait
- Sales Page ( Offer Enough Value with no distractions)
- Upsell on Product
- Retargeting Campaigns
- Email Marketing
Does this work for Affiliate Marketing Too?
Yes it does, same principle, You can check out successful Affiliates like Roope Kiuttu‘s Landing Page and Youtube channels to see how he has his Sales Funnels set up with directing organic traffic from his youtube channel to his landing page.
leave a comment to let me know what is unclear to you and let me know how i can help you.
Amazing Resources you can check out for to create you own sales funnels are
ClickFunnels – A great Place to learn how to Build Your Funnel in 30 days(From Newbie to Expert)
Kevin david – Facebook Ninja Free Webinar (Understanding Facebook Ads and how they work) – FREE webinar.
What are you still waiting for?